Color code
March 14, 2021
Lysys
February 27, 2021(2013)
PHILEMA
groceries, bites,
culture Greek wise
The challenge:
to build a strong and distinct Greek gastronomy brand across Europe starting from Brussels.
The idea:
to “invite you over for dinner at a Greek home.” To share local recipes, initiate customers to the Greek cuisine, and offer them the opportunity to buy traditional Greek products.
Architectural drawing for outdoor entrance, communicate the brand’s essence
Exterior plan
architectural perspective drawings for the different indoor spaces, reveal the brand’s promise
Logo - Payline
Opening announcement
Souplat
Coaster
Recipes cards
Shopper bag
Paper bag
Paper bag
