Color code
March 14, 2021
Lysys
February 27, 2021
 

(2013)


PHILEMA
groceries, bites,
culture Greek wise




 

The challenge:


to build a strong and distinct Greek gastronomy brand across Europe starting from Brussels.

 
 

The idea:


to “invite you over for dinner at a Greek home.” To share local recipes, initiate customers to the Greek cuisine, and offer them the opportunity to buy traditional Greek products.

 
 
 

Souplat

 

Coaster

 

Logo - Payline

Opening announcement

Recipes cards

 

Shopper bag

 

Paper bag

Paper bag

 

Exterior plan